Shoes remain top our list of most popular products to display in 360 degrees. This is because retailers are continuing to see the benefits of 360 spins as opposed to traditional still imagery. But there's one product which is showing signs of competing for the coveted top spot... Toilet Brushes. Sorry, that was a joke. The products which are arriving at the Swiftspin Studio in greater numbers are in fact glasses, from the usual prescription glasses to sunglasses, safety glasses and funky 3d glasses.
Click to see the Panasonic DVD glasses above in 360 degrees
Not only are vision problems corrected by eyeglasses, they are also a fashion accessory and therefore come in many, many different styles. Similar to those who buy shoes, customers who buy glasses want to see every bit of their potential purchase before they buy. Online glasses retailers, like their shoe counterparts before them, are beginning to recognise that 360 degree spins are the perfect way to show off their product and it may not be very long before consumers expect to be able to spin products every time they want to check out a new style.
There is a huge array of spectacles to choose from and with cheaper prices and ever improving customer service, the online market is growing in both share of sales and number of retailers. A quick check for glasses on Google will present you with plenty of choices for retailers. Then a search through those retailers' websites will present you with even more choices of frames, from designer styles to value ranges.
Click to see a 360 Swiftspin of these Big Wig designer frames
As E-Commerce expert Matthew Curry points out in his funny and informative blog post about buying glasses online there are certain things customers expect from an online glasses website. One of the most important being clear photography.
With such a huge range of styles stocked by most retailers, you might think that producing spins of each model would be out of the question in terms of cost. That's where Swiftspin come in. In order to cope with demand and to considerably reduce costs, we've developed two turntable set ups specifically for glasses. One for traditional glasses, the other for sunglasses with mirrored lenses (which to be honest is many a studio photographer's nightmare).
Click to see these Oakley Shades spinning in 360 degrees
Oh by the way, have you read our blog post about mirrored sunglasses?
We can offer a number of different spin types. From ones with subtle reflections (Big Wig above), ones on a pure white background (Panasonic above) and ones which seem to float in mid air (Oakley above). And with a production system which enables us to produce over 120 basic spins in a single day, there's no issue with volume.
